Online reputation management (ORM) is when you actively monitor mentions of your business on websites and social media to handle any unfavourable or misleading remarks. ORM mostly works by responding to unfavourable customer comments on social media and reacting to stories in the media (both social and traditional) that cast a negative light on your organization.
ORM isn't just about responding to negative publicity, it's also about giving your business a good reputation that you can rely on. After all, it only takes one bad review for your company to go from five-star to one-star. Because of this, it's advisable to take a proactive approach to deal with any issues that arise on social media.
More click-throughs and reduced bounce rates will be generated if the content found in search results is positive. One way to accomplish this is to "own" or have control over the SERP results. Your website, social media profiles, review sites, and PR articles are examples of these. The more keywords you’ll rank on SERP the more your online reputation management will increase.
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