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DPTHUB
Generative Engine Optimisation

Be the answer, not just a blue link.

Buyers increasingly ask AI assistants before they ever open a search results page. We help your brand become the source those systems cite, summarise and recommend.

Generative Engine Optimisation
GEO
Answer Engine Optimisation
AEO
AI Search Optimisation

Growth & Search — illustrative focus areas

ChatGPT
Gemini
Perplexity
AI Overviews
Copilot
What's included

Optimised for the answer layer

A programme built for how large language models retrieve, weigh and cite information.

01

Entity & knowledge graph

We define your brand as a clear entity so AI systems associate you with the right topics and attributes.

02

Structured data

Schema and clean markup that make your content machine-readable and quotable.

03

Answer-ready content

Concise, well-sourced content structured to be lifted directly into AI responses.

04

Citation building

Presence across the credible sources these models draw upon, from directories to editorial.

05

Prompt-space research

We map the questions users ask assistants in your category and the answers they receive.

06

Monitoring

Ongoing tracking of how your brand appears across assistants and AI Overviews.

Explore this area

Explore this area in detail

Focused services within AI Search Optimisation, which you can engage individually or as part of a wider programme.

How we run it

How we run AI search optimisation

A disciplined approach to an emerging channel — grounded in fundamentals, not hype.

  1. 01

    Baseline

    We test how assistants currently describe your brand and category.

  2. 02

    Map

    We identify the prompts, entities and sources that shape those answers.

  3. 03

    Structure

    Content, schema and data are reshaped to be understood and cited.

  4. 04

    Earn

    We build presence across the sources these systems trust.

  5. 05

    Track

    We monitor visibility inside assistants and refine continuously.

What you receive

What you receive

Generative search rewards clarity, structure and credibility. We shape your content and data so AI systems can understand, trust and surface it accurately.

  • AI visibility baseline across major assistants
  • Entity and knowledge-graph plan
  • Structured-data implementation
  • Answer-ready content library
  • Citation and source-presence plan
  • Prompt and question map for your category
  • Ongoing assistant monitoring
  • Quarterly strategy reviews
Results

Outcomes we design for

Illustrative targets for an evolving channel.

CitedBrand referenced in assistant answers, illustrative
+3Priority prompts where you appear, illustrative
ClearConsistent, accurate brand description

Figures shown are illustrative and for demonstration purposes only.

FAQ

Questions, answered

The questions prospects ask us most often about this work.

It is genuinely different. SEO earns ranked links; AI search earns citations inside assistant answers. The groundwork overlaps, but the target — being the source a model quotes — is new, and it is optimised for differently.

We track how assistants describe and cite your brand across a defined set of buyer prompts, and how that changes over time. It is an emerging channel, so we are candid about what is measurable and what is still directional.

Establishing presence now is far cheaper than catching up once your category is saturated. We would rather scope a focused, low-risk start than have you arrive late to a channel your competitors already own.

It can. Assistants weigh clarity, consistency and credible mentions as much as age. A new site with a sharp, well-structured presence can be cited alongside far older ones.

Ready when you are

Ready to see what this could do for your pipeline?

Tell us where you want to be. We will show you a realistic route to get there.