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DPT HUB

LinkedIn Ads Management for B2B Lead Generation

LinkedIn is the only ad platform where you can target by job title, seniority, company and industry, which makes it ideal for B2B services, SaaS, education and premium offerings. We plan, create and manage LinkedIn campaigns that reach decision-makers and generate qualified B2B leads.

What's included

  • Ideal customer profile and account list targeting.
  • Lead gen form campaigns synced to your CRM.
  • Sponsored content, document ads and conversation ads.
  • Thought-leadership amplification.
  • Cost-per-lead optimization and reporting.

LinkedIn Ads that work for B2B

The best-performing LinkedIn campaigns offer something valuable in exchange for contact details, such as an industry report, a benchmark, a checklist or an expert webinar, rather than asking for a sales call straight away. We help you create these lead magnets, target them precisely and nurture the leads until they're ready to talk.

How we work

Define your ideal customer profile, build audiences and offers, launch tests, feed CRM outcomes back into the campaigns, and scale what brings qualified pipeline.

FAQs

Clicks cost more than on Meta, but lead value is often much higher for B2B. We start with tightly targeted tests.

Yes, especially with account-based targeting and strong lead magnets.

LinkedIn needs a meaningful test budget to learn, because clicks cost more. We recommend a figure based on your audience size and deal value.

Ready to grow? Let's find your best starting point.

Tell us what you sell, who you want to reach and what isn't working right now. We'll review your website and marketing and show you where the quickest, most credible wins are, even if that means doing less, not more.