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DPT HUB

Google Shopping Ads and Ecommerce PPC Management

Shopping ads show your product, price and image right in Google search results, which makes them one of the highest-converting ad formats for online stores. We set up Google Merchant Center, optimize your product feed and manage Shopping and Performance Max campaigns for profitable ecommerce growth.

What's included

  • Merchant Center setup, verification and fixes for disapproved products.
  • Product feed optimization: titles, attributes, images and custom labels.
  • Performance Max and Standard Shopping campaign structure.
  • Segmentation by margin, bestsellers and new products.
  • Remarketing and dynamic product ads.
  • ROAS-based bidding and reporting.

Why the product feed matters most

Shopping campaigns don't use keywords. Google matches searches to your product data. A feed with vague titles, missing attributes or poor images limits your reach no matter how well the campaign is managed. We rewrite titles with the terms shoppers actually search (brand, product type, material, size, colour), fill missing attributes and use custom labels to bid more on high-margin products.

How we work

Feed audit and fixes, campaign restructuring by margin and performance, weekly search-term and product reviews, and monthly ROAS reporting.

FAQs

Shopify, WooCommerce and custom stores with a product feed.

Common causes are missing identifiers, policy issues, pricing mismatches and missing shipping or returns information. We diagnose and fix them.

Performance Max often scales well once conversion tracking is strong. Standard Shopping gives more control. Many stores use both for different product groups.

Ready to grow? Let's find your best starting point.

Tell us what you sell, who you want to reach and what isn't working right now. We'll review your website and marketing and show you where the quickest, most credible wins are, even if that means doing less, not more.