A sudden drop in Google traffic can hit leads and sales overnight. Whether it came from a manual action, a core update, the helpful content system or a technical error, we find the real cause with data, not guesswork, and build a clear plan to recover.
A manual action is a penalty applied by a Google reviewer. It appears in Search Console with a reason, such as unnatural links or thin content, and needs a reconsideration request once it's fixed. An algorithmic drop has no message. It happens when a Google update re-evaluates your site's quality or relevance. The fixes overlap, but diagnosing which one you're facing decides the recovery plan and the timeline.
Check Search Console for manual actions and security issues.
Match traffic changes to known update dates.
Compare winners and losers page by page.
Build and carry out a prioritised fix plan.
Monitor through the following updates.
Manual actions can be lifted within weeks of a successful request. Algorithmic recoveries usually show after Google's next major update, once the quality issues are fixed.
No. We can find the causes and fix them properly, but Google decides when and whether rankings return.
Usually not. Disavowing is only helpful for clearly manipulative links, especially with a manual action. Done carelessly, it can remove links that were helping you.
Tell us what you sell, who you want to reach and what isn't working right now. We'll review your website and marketing and show you where the quickest, most credible wins are, even if that means doing less, not more.
