Skip to content
DPT HUB

Amazon PPC Management That Grows Sales and Controls ACoS

On Amazon, visibility is largely bought. Our Amazon PPC management builds Sponsored Products, Sponsored Brands and Sponsored Display campaigns that raise your product rankings and sales while keeping advertising cost of sales (ACoS) in check.

What's included

  • Account and listing audit.
  • Keyword research and harvesting from search term reports.
  • Auto and manual campaign structure.
  • Bid and budget optimization toward target ACoS and TACoS.
  • Brand defence and competitor targeting.
  • Weekly optimization and monthly reporting.

How we structure Amazon campaigns

We separate discovery (auto and broad campaigns that find new search terms) from performance (exact-match campaigns on proven keywords). Winning search terms move into exact-match campaigns with controlled bids, while poor performers are added as negatives. Sponsored Brands protect your brand name, and Sponsored Display retargets shoppers who viewed your products.

How we work

Account audit, restructure, weekly bid and search-term optimization, and monthly reporting on sales, ACoS, TACoS and organic rank movement.

FAQs

It depends on your margins and goals. Launches accept a higher ACoS to build ranking, while mature products are optimized for profit.

Yes, through our Ecommerce Seller Support service, because ads can't fix a weak listing.

Total advertising cost of sale: ad spend divided by total sales (ads plus organic). A falling TACoS shows your ads are building organic sales too.

Ready to grow? Let's find your best starting point.

Tell us what you sell, who you want to reach and what isn't working right now. We'll review your website and marketing and show you where the quickest, most credible wins are, even if that means doing less, not more.